How Small And Localized Businesses Can Execute Local SEO
The internet has revolutionized the lifestyle of people all around the globe. Everywhere you turn, you will see people carrying their smartphones and laptops. People are turning to electronics to search for stuff to buy, places to visit, and latest deals online. It is for the same reason that local SEO campaigns have come to light. Local SEO campaign is very helpful, especially for small and localized businesses around. Local SEO gives small business a fighting chance to be heard and appear in the mainstream media.
Local SEO services give small business and localized companies the opportunity to compete in the local market effectively. It is by far the most effective natural and organic online marketing strategy that is gaining favor in search engines. Google, Yahoo, Bing and other search engines prioritize websites with the most organic search results. If your SEO campaign is localized, you have a fighting chance to land a spot in the first page of search engine result pages. With local SEO, your competition is limited to your locality. Thus, if an end user is looking for a local shop in New York, he or she will be provided with the local shops only, eliminating other competitors in another city or state. Local SEO campaign will definitely help your company get noticed, which will eventually translate to your marketability and profitability.
To help you get the ball rolling, here are three techniques you can execute to help you land a good spot in SERPs:
1. Google Places. This is a great place for you to jump start your local SEO campaign. Google will quickly place you on top of SERPs for relevant local searches, pinning your site on the map, and prioritizing your website over others. Sounds easy, right? Make sure that you discuss this with your SEO firm. It may require some work though to get your business listed in Google Places, but it would be worth the while. Don’t forget to include specific information about your company. You should include your address, contact information, and products and services information or other information allowed. You can also help your ranking by boosting your site content, reviews, and backlinks.
2. Local-specific Keywords. Keywords play a very important part in your local SEO campaign. End users are more specific and localized in their search. They will include the name of the town or city they are residing to generate relevant results. Include the name of your town or city in your keywords and key phrases. This will help your targeted audience spot your business easily. If you are a photographer in New York, you should include in your content the words “New York photographer”. Scatter this keyword around your content, but you have to make sure that it stays within the keyword limit. You don’t want your website to be tagged as a spam and be blocked by search engines online. Putting up a new website is a cost you want to avoid.
3. Localized Backlinks. Associate your company with localized blogs, websites, and directories, and request a backlink. Of course, you have to return the favor and add a backlink to their sites. This is one way of boosting your ranking in search engines. Backlinks create organic and natural leads to your website, and search engines love organic.
There are other techniques and strategies available for you to execute. One by one, you can learn about it online. However, these three techniques are the simplest strategies you can use for your local SEO campaign.